Häagen-Daz Makes Some Buzz

Yesterday was Free Cone Day at participating Häagen-Daz, and while I was seeking out a place to grab my free-bee I came across the
Häagen-Daz Loves Bees site, and was utterly blown away:


Häagen-Daz Loves Honey Bees Banner Ad

This campaign, created by Goodby, Silverstein & Partners, is meant to spread awareness of Colony Collapse Disorder, the name given to the sudden and mysterious disappearance of millions of honeybees from their hives. Häagen-Daz asserts that without bees, a majority of the food we consume could not be pollinated and produced, ice cream included.


www.helpthehoneybees.com

The site itself is simply stunning, and an wonderful example of what a flash site can be if done well. The container makes wonderful use of the white space that is often problematic in flash sites, by incorporating a floral border that makes the surrounding area part of the perspective. The animation captures this cute, whimsical style, which manages to be endearing but at the same time very modern.

The pages themselves have some wonderful things going on in them. One page allows you to "tour" the pasture and learn more about the honey bee crisis, while another lets you send your friends a customized honey bee. Great care has been put into each particular page and it's corresponding art and animation: even when a page is generally inactive, there is always some wonderful detail occurring: honey bees floating by with picket signs, or simply a butterfly drifting about in the background.

I love the fact that Häagen-Daz has made such a wonderful site, and adopted such a wonderful campaign. And now, if you'll excuse me, I need to go sample their new flavor, Vanilla Honey Bee, and do my part to save the world.